Well this is a fun post to hit publish on! While the entire influencer community, and heck, entire world has shifted its’ focus to Instagram it seems many other social media apps have been left in the dust. However, Pinterest has been one of my long time favorites and even though I have been using it for a decade starting six months I began actively working to up my Pinterest game.
Today I am proud to share that after a few false starts, I have truly found what works for me. And it is not just me “tooting my own horn” (a favorite expression of my grandmother), I have the numbers to back it up. My monthly views have been steadily climbing over the past months and January was my first month in gaining over one million Pinterest views! Here is how I did it:
(1) The 80/20 Rule – While the goal for most bloggers or businesses is to use social media drive traffic to their website, I have found that on Pinterest in particular content from your domain should not be the only thing you are posting. Share content you love, find inspiring, and want to share – currently I pin to more than 30 boards on a whole array of topics. You can head to my Pinterest profile to take a peek or see below for a few:
(2) Don’t Think Too Hard – If you like it, Pin It. This is not Instagram or a blog where two posts a day would be a lot. In a world where 10-20 posts a day is the norm to gain traction, feel free to go pin crazy.
(3) Schedule Your Pins – To the point above, manually pinning 10+ images throughout the day would take far too much time. Luckily, I have found a solution! For the past 18 months I have been using Tailwind – it took a bit of time to figure out with the drafts, schedule, tribes, etc. but now I find it indispensable. Anytime I see something I want to share I use the Chrome Plugin for Tailwind and add images to my schedule that are then automatically pinned at a later point in time, optized for my followers. Take a look at my schedule for the next 10 days on Tailwind!
(4) Create Graphics – Whether you are using Pinterest on mobile or desktop, the captions are relatively small so even you put great text there, creating what we call in advertising a, “text overlay” really helps create “thumb stopping content”. (Okay, I am done with #MadMen terms). I used to do this manually in Photoshop, then used the mobile app Typography to do it, and now I use Canva which has been a life changer. Canva takes all of the things I love about custom designs in Photoshop but allows me to create graphics in a fraction of the time. Here are some of the most popular Pins in the last month that I have created with Canva:
(5) Look at the Numbers – And not to contradict my earlier point, but while you are at it, pinning all the pretty things, take a look at what your audience is responding well too. This is not only the impression numbers but also re-pins and link clicks and for instance is the reason I have split my dream home boards to Inside and Outside my dream home. For example, my top three boards (themed groups of Pins) in terms of views were my Wedding board, my Photoshoot Inspiration board, and then my Style board but the most popular pin was from my Home Decor board and my most shared pin was from my Travel collection.
And there you have it, my five suggestions! The most exciting thing is that I feel like I have only scratched the surface and over the coming month hope my Pinterest views keep going up, up, up! Hopefully these tips to get more Pinterest views were helpful and if you would like more details on Canva, Tailwind, or posting schedules please do let me know!
How do you get more Pinterest views?