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BeautyCon in New York City

10/19/15 | Beauty, New York City

On Saturday morning I got up early, put on a full face of makeup complete with blue eyeliner, and headed off to BeautyCon NYC. I had received the invite a few days before and was excited to spend the day learning all about the latest makeup, hair, nail, and skin trends. BeautyCon NYC was hosted all the way down at the South Street Seaport on Pier 36, a place I rarely go.  When I arrived I was able to zip past the line, check in at the press tent, and head inside before the crowds descended.  I even got a picture on the pink carpet!

BeautyCon NYC Pink Carpet Arrival KellyPier 36 NYCBeautyCon NYC Pier 36BeautyCon NYC Guest List and Media Tent

Once I got in the warehouse there were 20 minutes for me to take pictures of the booths and then I was joined by the VIPs who paid $135, $105 more than the general admission price, to visit the exposition an hour and half before everyone else, aka the thousands of girls who began lining up at 6:50am. 

BeautyCon NYC Giant Emoji BeautyCon NYC NYX Booth BeautyCon NYC Maybelline Booth BeautyCon NYC Essie Booth BeautyCon NYC Garnier BoothBeautyCon Pool Toys BeautyCon NYC Bethany Mota Holiday Collection | Aéropostale BeautyCon NYC QVC BeautyBeautyCon NYC Finding Ferdenand BoothBeautyCon NYC Tarte BoothBeautyCon NYC Organix InstagramOrganix HaircareBeautyCon NYC Breakups to Makeups ClutchesBeautyCon NYC Cibu HaircareBeautyCon NYC Cibu for HairBaked by Melissa Cupcakes

My favorite booth was probably Mr. Kate.  I have been a fan of the L.A. based company for years and you might remember I had gold and silver metallic Mr. Kate beauty marks at my birthday party last year. You have seen these tats everywhere over the past year but this company was doing them first and they are still magnificent.  I picked up the cosmos pack, the only thing I bought during BeautyCon, and had an epic fan girl moment actually meeting Kate! 

BeautyCon NYC Mr. Kate BoothBeautyCon NYC Mr. Kate BookBeautyCon NYC Kate of Mr. Kate

Those who got in early who were able to see the best panel of the day called More than Makeup with Nikki Phillippi, Niomi Smart, Chloe Lukasiak, and Lo Bosworth moderated by Jay Manuel of Amercia’s Next Top Model.  

BeautyCon NYC More Than Makeup Panel Jay ManuelBeautyCon NYC More Than Makeup PanelBeautyCon NYC More Than Makeup Panel Lo Bosworth

After listening to the panel I went exploring which included a visit to the media press room. At BeautyCon there were dozens of content creators and thousands of teenager girls who screamed every time they caught a glance of them. At the ripe old age 25 I was about ten years older than the average attendee at this event, there was a parent’s lounge for heavens sake, and that combined with the fact that I am definitely not a 100% beauty blogger or a huge YouTube aficionado I did not know most of the talent.  However, I did recognize Angel Merino, one of the few guys killing it in the men’s makeup space right now.  His skin was even more flawless in person and he could not have been nicer. 

BeautyCon NYC Angel Merino with MTVBeautyCon NYC Kelly and Angel MerinoBeautyCon NYC Selfie

My favorite experience was meeting Baddie Winkle who I have followed on Instagram since the great Refinery29 documentary about her came out. Listening to her MTV interview in the press room when Baddie was asked if she would “Netflix and chill” with Drake I could not help but laugh out loud – hint, she said yes.  I then had five minutes before she was whisked off to her next interview to chat with her – she is just about the sweetest person ever.  Her Kentucky drawl was especially strong and I loved hearing about what she was up to. ps. The last picture in this section, of Baddie with her great granddaughter Kennedy, was actually shared by Baddie on her Instagram after I emailed it to her, too cool! 

BeautyCon NYC Baddie Winkle Pink Carpet InterviewBeautyCon NYC Baddie Winkle MTVBeautyCon NYC Baddie Winkle and KellyBeautyCon NYC Kennedy and Baddie Winkle

Outside on the chilly fall day there was a stage for concerts, apparently Jojo performed a few hours after I left, and there were meet-and-greets set up for the content creators.  As media I was not able to take photos with them but did get to say hi! 

BeautyCon NYC StageBeautyCon NYC Jay ManuelBeautyCon NYC Ava Allan
After four hours my feet hurt and I could not hang anymore so I headed home. Over the course of the day at BeautyCon I picked up tons of samples from awesome brands and also scored one of the highly coveted BeautyCon BFF boxes.  The photo does not do the best job showing it but inside there is a stacked ring set, LBB pencil and lipstick, headphones, beauty, Altoids mints, a statement necklace, hand repair cream, a mini brush, a pouch, Benefit mascara, a boho scarf, a fine liner brush, a stipple brush, lip gloss and two sticks not pictured. 
BeautyCon NYC SwagBeautyCon NYC BFF Box OpeningBeautyCon NYC BFF Box Inside

It was a terrific day and I was so glad I was able to attend,
thanks BeautyCon for having me! 

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Comments

  1. makeupbykifana says

    September 20, 2016 at 12:42 pm

    I just did Ipsy Generation Beauty and The Makeup Show in May and I’m a little hesitant about Beautycon because of the screaming teens. I love makeup and a pretty hip 40 year old, but I think it would be a bit much. I was totally shocked by the way these kids were screaming and acting around the YT’ers over the weekend. You actually made Beautycon sound more decent than the other reviews I’ve been reading.

  2. Wendy says

    October 21, 2015 at 10:56 pm

    This looks amazing and I am so jealous of your goody bag!

  3. Sierra says

    October 19, 2015 at 11:37 pm

    Wow that looked like it was awesome! Totally jealous 🙂

    Sierra
    Sierra Elizabeth

  4. Ela says

    October 19, 2015 at 4:05 pm

    Looks like you had a really good day! I’d be so tired after a long day like that however I’d so like to be there too 🙂

    http://www.elabellaworld.com

  5. Alecz says

    October 19, 2015 at 3:59 pm

    I can’t get over Baddie. She is so incredible! What a fun loving, wonderful lady.

    https://forsevenseasons.wordpress.com

  6. Michael says

    October 19, 2015 at 2:51 pm

    Looks like it was a good time. I am not even a quarter of a beauty blogger so I would have known no one, except Jay Manuel, but I wouldn’t have known his name.

  7. B @ The Sequin Notebook says

    October 19, 2015 at 9:01 am

    WOW! Looks like an amazing event with tons of great swag! How fun!

Hi, I am Kelly and welcome to Sparkles and Shoes, a fashion, travel, and lifestyle blog.  I am a New York City girl at heart but I moved to London in the Spring of 2018!

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